Xinhua News (浙江频道) published this report on August 30, 2025, on the opening of the first Yiwu Selection store in Nairobi, Kenya — a government-led collective export channel for Yiwu brands. JinZun Trophy is one of the exporters featured in the story.
What the Report Says About JinZun Trophy
- JinZun Trophy is part of the Yiwu Selection collective overseas channel
- Chen Xianchun is quoted on the model’s value: “以前自己开拓海外市场成本高、风险大，现在通过集合店走出去” — opening overseas markets alone used to mean high cost and risk; the collective store model makes going global more practical
The report frames JinZun not just as an award factory, but as one of the Yiwu brands actively building overseas distribution through official channels.
Original Article
Yiwu Quality Goods Expand Into Africa Together (xinhuanet.com)
Why This Report Matters to Buyers
Africa is one of the fastest-growing markets for sports awards and corporate recognition products. This report documents our on-the-ground expansion strategy and our willingness to invest in new markets with our own brand — both relevant when you choose a long-term manufacturing partner.
More coverage: China News Service: Export Share Report · Cover News: Scale Report
Verify Our Factory Yourself
Open the original report, then ask us for the factory video tour, production photos and export documents.
Chat with us on WhatsApp (+86 182 5899 2555) · susan@jzstationery.com
Frequently Asked Questions
What did Xinhua report about JinZun Trophy?
Xinhua reported that JinZun Trophy joined the Yiwu Selection collective export channel as it opened its first store in Nairobi, Kenya, with Chen Xianchun explaining how the model reduces the cost and risk of going overseas.
Where can I read the original article?
The original article is published on xinhuanet.com: click here to open it.
Does JinZun supply African markets?
Yes. We export trophies, medals, plaques and awards across Africa, and we are building our presence there through the Yiwu Selection channel alongside direct wholesale programs.
