National Business Daily (每日经济新闻) visited Yiwu’s trophy workshops during the Qatar 2022 World Cup and published this report on the state of China’s World Cup export orders. JinZun Trophy is featured as one of the factories working through the tournament season.
What the Report Says About JinZun Trophy
- Workers in JinZun’s workshop were assembling World Cup replica trophies at the time of the visit
- Chen Xianchun was handling World Cup orders for the third time
- World Cup products accounted for about 40% of JinZun’s revenue in that cycle
- Regional tastes were clearly observed: Middle East buyers prefer a rich gold tone, European buyers prefer lighter gold
The report’s broader point was that Yiwu’s World Cup trade was strong but clearly divided by product type and region — exactly the kind of market detail only a factory seeing real orders would describe.
Original Article
Yiwu World Cup Foreign Trade Orders: Manufacturers See Clearly Divided Demand (nbd.com.cn)
Why This Report Matters to Buyers
It documents three capabilities distributors care about: the ability to handle licensed-style replica production, experience across multiple World Cup cycles, and the market knowledge to match finishes to regional buyers.
More coverage: CCTV via EEONews: World Cup 2026 Shipping Plan · 2026 FIFA World Cup: The Trophy Factory Story
Verify Our Factory Yourself
Open the original report, then ask us for the factory video tour, production photos and export documents.
Chat with us on WhatsApp (+86 182 5899 2555) · susan@jzstationery.com
Frequently Asked Questions
What did National Business Daily report about JinZun Trophy?
During the Qatar 2022 World Cup, it reported that JinZun workers were assembling World Cup trophies, World Cup products were about 40% of revenue, and the factory observed different gold-tone preferences between Middle East and European buyers.
Where can I read the original article?
The original article is published on nbd.com.cn: click here to open it.
Does JinZun still produce World Cup-related products?
Yes. For the 2026 World Cup cycle, CCTV-cited media reported that JinZun planned its shipments before Chinese New Year to protect delivery timing. See our CCTV shipping report.
